Iceland is fast becoming one of Europe’s most desirable destinations for MICE (Meetings, Incentives, Conferences and Events) trips, blending dramatic natural beauty with cutting edge infrastructure. Reykjavík, in particular, has emerged as a leading hub for international events, offering world class facilities like the Harpa Concert Hall and Conference Centre alongside a growing range of hotels and meeting spaces.
The country’s growing appeal lies in its rare ability to fuse business with adventure. Often referred to as the “land of fire and ice,” Iceland offers an unforgettable setting of geothermal lagoons, glaciers and the Northern Lights, ideal for team building and incentive experiences like whale watching, glacier hikes and lagoon bathing. Add to that its convenient location midway between North America and Europe, exceptional standards of service and seamless logistics, and it’s easy to see why MICE tourism in Iceland continues to grow at a remarkable pace, outstripping both European and global averages.
Earlier this month, Smart Aviation arranged a charter for a leading tech company’s snowy winter retreat in Iceland, flying 12 people on a Legacy 650 from London Biggin Hill Airport. The company’s top sales team were treated to an unforgettable incentive getaway that combined reward, inspiration and brainstorming sessions with adventure and breath-taking Arctic scenery, the perfect blend of business and motivation in one of Europe’s most extraordinary destinations.
The flight took just three hours, landing into the private terminal at Reykjavík Airport, away from the main international hub at Keflavik. Located in the south of the island, Reykjavík Airport serves as Iceland’s domestic and regional gateway and is well equipped to handle both commercial aircraft and private jets. With its dedicated private jet terminal (FBO) offering fast, discreet and seamless arrivals, it is typically the airport we recommend for clients flying into Iceland by private jet.
The group stayed for three nights at The Reykjavik EDITION, a five star hotel that redefines luxury in Iceland’s capital. Perfectly positioned on the Old Harbour beside the landmark Harpa Concert Hall and just steps from the city’s main shopping street, the hotel offers 253 elegant rooms, a collection of standout restaurants and bars including the 7th-floor Rooftop at EDITION, flexible meeting spaces, a vibrant nightclub and a pioneering social spa, making it the ultimate base for exploring both the city and Iceland’s spectacular natural wonders.
The team enjoyed a restful spa day at the hotel before venturing out to explore more of Iceland’s natural beauty. Their itinerary included a visit to the world-famous Blue Lagoon, where they relaxed in the mineral-rich geothermal waters, and an evening Aurora viewing excursion that offered the unforgettable sight of the Northern Lights dancing across the winter sky.
We also arranged all private transfers on arrival and pre-departure, working closely with our trusted ground partner in Iceland to provide luxury Mercedes-Benz Vianos, ensuring the group travelled in comfort and style throughout their stay.
James Gregory, Head of VIP Charter, said: “Iceland has become one of our most requested destinations for winter MICE travel, and it’s easy to see why. It offers that rare mix of sophistication, accessibility and pure wonder, where business discussions can take place one moment and, the next, teams are standing beneath the Northern Lights. For this group, we wanted to make every detail seamless, from the private jet charter and luxury ground transfers to the accommodation and activities. It was the perfect setting to reward high achievers, spark creativity and create lasting memories.”
Read more about our Iceland here in our exclusive interview with Ryan Connolly, co-founder of Hidden Iceland, Iceland’s private luxury tour specialists.
