Smart Aviation, one of the leading providers of global aircraft charters to the sports travel industry for the last 20 years, is delighted to announce it has become a Partner Member of i.s.t.a.a. (International Sports Travel Agencies Association), joining a global network dedicated to advancing sports tourism.
For 20 years, Smart Aviation has supported sports travel agencies with bespoke aircraft charters for both team travel and supporter flights, consistently upholding the highest standards expected of the industry while understanding the unique requirements of sports charters. This membership formally recognises that heritage and reinforces Smart Aviation’s ongoing commitment to excellence in the sports travel sector.
With members located in more than 50 countries across six continents, i.s.t.a.a. is the leading body uniting specialised agencies and organisations in the sports travel industry. Each year, its members deliver travel, hospitality programmes, and services for thousands of visitors and spectators attending the world’s most prestigious sporting events — including the Olympic Games, World Cups, World Championships, and other major international and local tournaments. Typically representing suppliers, event management and corporate hospitality companies, PR and marketing agencies, or sponsors, Partner Members play a vital role in enriching the network.
As a Partner Member, Smart Aviation will be able to participate in general meetings, contribute to committees and share in the flow of industry insights. In addition, Smart Aviation will have the opportunity to present its services and business offers to fellow members, with the approval of the i.s.t.a.a. Board of Directors. With its strong financial and professional standing, and its clear ethical foundation, Smart Aviation brings significant value to the i.s.t.a.a. community while co-existing without competing within the sports travel industry.
Matt Feldon, Head of Charter at Smart Aviation, said: “We are delighted to become a Partner Member of i.s.t.a.a. Following a comprehensive verification process, we have signed a three-year contract and are excited to begin this new chapter. With a busy sports season ahead, including the Six Nations and FIFA World Cup, the timing could not be better. After 20 years of leading the way in global sports charters, this partnership is a natural fit, and we look forward to the opportunities it will bring for us and the wider i.s.t.a.a. community.”
i.s.t.a.a. is dedicated to strengthening the profile of sports tourism worldwide. Its mission is to promote a positive image of sporting events and their host destinations, while supporting the business interests and collaboration of its members. i.s.t.a.a. works to build a niche market for premium sports travel, positioning sporting events as exclusive opportunities for corporate incentives, VIP groups, and high-value travellers. The association fosters international cooperation, shares best practices, and facilitates day-to-day networking and educational opportunities. i.s.t.a.a. provides sports travel professionals with the most specialised networking platform worldwide, promoting cooperation, business opportunities, information, and education. Members meet annually at the i.s.t.a.a. AGM & Conference, gain access to a dedicated contacts directory, can share news in the i.s.t.a.a. newsletter, submit offers and requests to other members, and participate in work groups and group chats created for specific events. With a focus on safety, investment, and innovation, i.s.t.a.a. partners with organisations across sports, hospitality, and travel to enhance the global image of the industry. It also leads research and data collection, providing valuable insights into the economic impact of sporting events and driving the sustainable growth of sports tourism.
For sports charter enquiries, contact our team on +44 (0)1293 551244 or email sales@smart-aviation.co.uk.
